Amazon’s next major tech sale is just around the corner — and while the exact deals are under wraps, we can get a pretty good idea of what to expect based on previous Prime Day, Spring Deal, and Big Deal Day events. Historically, October sales have been some of the best opportunities for pre-holiday tech savings, often rivaling or even surpassing July Prime Day discounts.
If you’re eyeing PC upgrades, NAS gear, or smart home essentials, now’s the time to start planning. I’ll also be sharing my own upcoming PC upgrade plan next week, so you can see exactly how I’m approaching this year’s sale. I’ll be covering live deals when the sale kicks off, but for now, here’s what history tells us might return.
Tech Categories to Watch
These are categories that consistently appeared in past Prime Day and Spring sale coverage by outlets like WIRED, PCMag, TechRadar, and CNET.
PC Hardware and Upgrades
This is where October sales can be especially valuable. If you’re building or refreshing your setup, here’s what tends to drop:
- CPUs: AMD’s Ryzen 7000 and 5000 series have both seen price cuts of 10–25% during Prime events. The October sales are often the time when slightly older but still very capable models fall to their lowest prices. Great if you want strong gaming performance without overspending.
- Motherboards: ASUS, MSI, and Gigabyte boards across B550, X570, and B650 chipsets frequently get bundled with CPUs or discounted on their own. Expect mid-range boards to offer the best value, while high-end models usually see smaller but still meaningful discounts.
- SSDs: NVMe drives like the WD SN850X, Samsung 980 Pro, and Crucial P5 Plus have been heavily featured. Last year, 2 TB Gen4 models often dipped below $100, making them excellent options for both PC builds and NAS cache drives.
- Power Supplies: Prime sales regularly feature Corsair, ASUS, and be quiet! modular PSUs. These aren’t the most exciting parts to buy, but grabbing a Gold or Platinum-rated unit on discount is one of the smartest ways to future-proof your system.
- Cooling and Cases: AIO liquid coolers and cases from brands like NZXT, Lian Li, and Cooler Master tend to show up. Sales are a good chance to pick up premium cooling or aesthetic cases without paying full launch prices.
💡 Examples from 2024:
- AMD Ryzen 7 5800X3D — $329 → $279 (October 2024)
- WD Black SN850X 2TB NVMe SSD — $179 → $129 (July and October 2024)
- Corsair RM850x PSU — $144 → $109 (October 2024)
(As WIRED reported in their Prime Day 2025 tech coverage, SSDs and CPUs were among the most consistently featured deals, making them a safe bet to watch again.)
Storage & NAS Gear
TechRadar, Forbes, and WIRED consistently highlight storage as a hot category:
- External SSDs & HDDs — Samsung T7, SanDisk Extreme, and Seagate Expansion drives were all featured
- NAS Enclosures — Synology and UGREEN devices sometimes bundle with disks or get standalone price cuts
- NVMe Cache Drives — Crucial, WD, and Kingston TLC SSDs often see discounts (ideal for NAS caching)
🔐 Trend: Bundled storage (e.g. 2 TB SSD + enclosure) was common during past sales.
💡 Examples from 2024:
- Synology DS923+ NAS — $599 → $499 (October 2024)
- SanDisk Extreme 2TB Portable SSD — $239 → $139 (July 2024)
- Seagate 5TB Expansion Portable HDD — $129 → $89 (October 2024)
(PCMag’s roundup of early October deals also pointed to portable SSDs and NAS storage as recurring highlights.)
Smart Home & Networking
Smart gear is one of Amazon’s core sale drivers. In the last few events:
- Wi-Fi 6 and 6E Mesh Systems — TP-Link Deco and ASUS ZenWiFi were regulars
- Smart Plugs, Lights & Sensors — Especially Matter-compatible or Alexa-integrated
- Security Cameras — Reolink, Blink, and Tapo indoor/outdoor cams saw 20–40% off
📡 Heads up: Prime-exclusive Alexa device bundles may return based on past Big Deal Days.
💡 Examples from 2024:
- TP-Link Deco XE75 Wi-Fi 6E Mesh (3-pack) — $399 → $279 (October 2024)
- Echo Dot (5th Gen) — $49 → $22 (July and October 2024)
- Blink Outdoor 4 Camera Kit — $339 → $199 (October 2024)
Accessories & Under-$100 Picks
The sub-$100 category is where Amazon pushes volume:
- Bluetooth earphones and chargers — Sony, Anker, and Beats were all on sale
- Keyboard & Mouse Combos — Logitech and Corsair kits drop often
- USB-C hubs & card readers — Anker, UGREEN, and Satechi are staples
💡 Expect to see many of these in the “limited time” lightning deals section.
💡 Examples from 2024:
- Sony WH-1000XM4 headphones — $348 → $278 (October 2024)
- Anker 737 GaNPrime 120W Charger — $94 → $59 (July 2024)
- Logitech MX Keys Keyboard — $119 → $89 (October 2024)
What Tech Media Say to Watch
Outlets like WIRED, PCMag, and CNET regularly compile preview lists. A few key takeaways from their recent posts:
- Past popular deals = likely repeat candidates (SSD models, Fire TV gear, smart cameras)
- Laptop & MacBook deals often appear late but are worth tracking
- Top sellers tend to reappear — Fire TV Stick, Echo Dot, SanDisk SSDs, etc.
- PC parts saw deeper discounts during October vs July Prime Day in 2024
(CNET also highlighted that last October’s sale was particularly strong for Apple products and storage — so if you’ve been waiting for a MacBook or iPad, history suggests it’s a good time to watch.)
Prime Day vs Black Friday: Which Is Better for Tech?
It’s fair to ask whether you’re better off waiting until Black Friday. The short answer: it depends on what you want.
For PC parts, NAS, and accessories, October Prime events are often just as strong or better. Last year, 2TB NVMe SSDs and Ryzen CPUs hit their lowest prices in October, and many of those discounts simply repeated in November. The advantage of Prime Day is timing — you get the deals earlier and avoid stock selling out.
For TVs, Apple gear, and gaming consoles, Black Friday tends to pull ahead because multiple retailers compete heavily. If those are your targets, waiting may pay off.
For most readers here, though, October is the smarter bet for upgrades. You get holiday-season pricing without the chaos, and you can move into Black Friday with most of your core upgrades already secured.
How to Prepare (Even If the Sale Hasn’t Started)
- Make your wishlist now — and include essentials and nice-to-haves
- Track current prices using Keepa or Amazon Price Tracker extensions
- Bookmark this blog — I’ll post a full roundup of tech deals when the event is live
- Plan your PC upgrades now — I’ll be sharing my own build journey in a separate post next week
For more prep tips, check out my earlier post on Choosing the Best Drives for Your NAS for guidance on storage upgrades worth watching.
Coming Soon…
Next week I’ll share my own PC upgrade plan — covering what I’m replacing, what I’m keeping, and the parts I’m targeting in the October sale. If you’re considering a build or refresh, it’ll be a practical guide you can follow alongside the deals roundup once the sale goes live.
Final Word
Amazon’s October sale is one of the best times of the year to grab high-quality tech without waiting until Black Friday.
Stay tuned — the sale is expected to go live October 7th, and I’ll be here with the best tech picks as they drop.






